A thicker topline was used to create more perimeter weighting around the entire clubhead. Extra offset was incorporated into their design to allow more golfers to ‘square’ the clubhead at impact for straighter shots. It can be an unsettling thought that can make even seasoned golfers anxious.Įdge EX irons were designed to inspire confidence even before the swing begins. In many cases, we show up to the course hoping our game is still in the bag. Most golfers don’t have time to practice every day like Ben Hogan did. Hogan talked about on more shots than ever before. You’ll experience that special, blissful feeling that Mr. The design also creates a solid, satisfying feel on shots hit across the entire width (and height) of the forged clubface. In effect, golfers see very little difference in distance and accuracy between shots hit directly in the center of the sweet spot and those much closer to the toe or heel. As a result, the size of the face and ‘Effective Hitting Area’ has been increased. The Open Cavity design allowed our engineers to not only reposition weight to the perimeters of the club to increase stability and forgiveness, but also enabled them to enlarge the size of the clubhead significantly.

This creates the perception of a face that is ‘floating’ between the toe, heel and sole of the clubhead. Though it retains the traditional look and elegance that Ben Hogan irons are famous for, we’ve removed much of the unnecessary weight behind the hitting area and repositioned it to the edges of the clubhead. The revolutionary design of the Edge EX irons is startling at first sight. You’ve never hit anything like Edge EX irons before. And, like all Ben Hogan irons, they provide the feedback that only a soft, forged club can. The unique Open Cavity Design used in Edge EX irons provides exceptional forgiveness for better shots, even on mis-hits. Advances in CAD and manufacturing techniques now allow for the best of both worlds in a game-improvement iron. intimidating.Įdge EX irons change all that. While this process created a golf clubs that the most accomplished players in the world loved since it provided exceptional feel, it didn’t allow for the incorporation of any game-improvement technologies. For many years only blade-style irons were forged, meaning that a single billet of steel was heated up and hammered into the shape of a golf-club head with brute force before it was finished by skilled craftsmen. The word ‘forged’ that has been stamped on most Ben Hogan golf clubs since 1953 has been widely misunderstood. Edge EX irons were specifically designed to allow a wide variety of golfers to do just that. even those who simply play for the pure enjoyment of the game.

New hogan irons 2015